Update: 30.05.2023
Last week: 20 week 2023 (15.05.2023 - 21.05.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 939 | 22.4% | 9.2% | 0.6 | 12 925 000 | 22.9% | 7.8% | 0.5 | 14.1% |
| MoM | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| YTD | 119 223 | 39.7% | 8.7% | 2.6 | 215 979 087 | 39.4% | 7.3% | 2.2 | -1.7% |
| MAT | 279 714 | 76.3% | 8.2% | 2.8 | 511 656 440 | 86.0% | 7.0% | 2.5 | 16.0% |
| BRAINMAX | |||||||||
| WoW | 897 | -3.1% | 100.0% | 0 | 2 882 807 | -8.5% | 100.0% | 0 | -3.1% |
| MoM | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| YTD | 14 244 | Inf | 100.0% | NA | 48 087 567 | Inf | 100.0% | NA | NA |
| MAT | 24 431 | Inf | NA | NA | 80 856 053 | Inf | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 20 789 | 12.4% | 45.7% | -0.4 | 63 049 762 | 12.6% | 40.3% | -0.7 | 13.4% |
| MoM | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| YTD | 346 767 | 33.5% | 43.2% | 4.4 | 1 050 850 311 | 33.9% | 39.1% | 5.8 | 19.9% |
| MAT | 764 176 | 57.7% | 44.0% | 6.2 | 2 245 645 245 | 55.1% | 38.9% | 7.3 | 35.5% |
| MODELAX-N | |||||||||
| WoW | 24 234 | 15.1% | 20.4% | 0.9 | 7 545 600 | 16.6% | 11.4% | 0.7 | 9.9% |
| MoM | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| YTD | 415 348 | 588.9% | 18.2% | 15.7 | 130 427 935 | 527.4% | 10.3% | 8.9 | -5.7% |
| MAT | 716 436 | 1088.3% | 13.4% | 12.3 | 232 081 984 | 1016.5% | 7.6% | 7 | -6.5% |
| REDUXIN | |||||||||
| WoW | 15 254 | 16.6% | 33.5% | 0.9 | 66 782 456 | 18.1% | 42.7% | 1.3 | 13.4% |
| MoM | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| YTD | 275 676 | 2.1% | 34.3% | -6 | 1 138 967 769 | -5.3% | 42.4% | -8.7 | 19.9% |
| MAT | 607 663 | 11.4% | 35.0% | -7.6 | 2 510 223 524 | 0.5% | 43.5% | -11 | 35.5% |
| REDUXIN FORTE | |||||||||
| WoW | 3 547 | 18.4% | 7.8% | 0.3 | 13 239 416 | 15.5% | 8.5% | 0.1 | 13.4% |
| MoM | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
| YTD | 63 648 | 33.4% | 7.9% | 0.8 | 237 733 450 | 33.4% | 8.9% | 1.3 | 19.9% |
| MAT | 134 618 | 45.0% | 7.7% | 0.5 | 509 515 280 | 56.1% | 8.8% | 1.7 | 35.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 119 223 | 39.7% | 8.7% | 2.6 | 215 979 087 | 39.4% | 7.3% | 2.2 | -1.7% |
| BRAINMAX | 14 244 | Inf | 100.0% | NA | 48 087 567 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 346 767 | 33.5% | 43.2% | 4.4 | 1 050 850 311 | 33.9% | 39.1% | 5.8 | 19.9% |
| MODELAX-N | 415 348 | 588.9% | 18.2% | 15.7 | 130 427 935 | 527.4% | 10.3% | 8.9 | -5.7% |
| REDUXIN CAPS | 275 676 | 2.1% | 34.3% | -6 | 1 138 967 769 | -5.3% | 42.4% | -8.7 | 19.9% |
| REDUXIN FORTE | 63 648 | 33.4% | 7.9% | 0.8 | 237 733 450 | 33.4% | 8.9% | 1.3 | 19.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 279 714 | 76.3% | 8.2% | 2.8 | 511 656 440 | 86.0% | 7.0% | 2.5 | 16.0% |
| BRAINMAX | 24 431 | Inf | NA | NA | 80 856 053 | Inf | NA | NA | NA |
| GOLDLINE PLUS | 764 176 | 57.7% | 44.0% | 6.2 | 2 245 645 245 | 55.1% | 38.9% | 7.3 | 35.5% |
| MODELAX-N | 716 436 | 1088.3% | 13.4% | 12.3 | 232 081 984 | 1016.5% | 7.6% | 7 | -6.5% |
| REDUXIN CAPS | 607 663 | 11.4% | 35.0% | -7.6 | 2 510 223 524 | 0.5% | 43.5% | -11 | 35.5% |
| REDUXIN FORTE | 134 618 | 45.0% | 7.7% | 0.5 | 509 515 280 | 56.1% | 8.8% | 1.7 | 35.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 939 | 22.4% | 9.2% | 0.6 | 12 925 000 | 22.9% | 7.8% | 0.5 | 14.1% |
| BRAINMAX | 897 | -3.1% | 100.0% | 0 | 2 882 807 | -8.5% | 100.0% | 0 | -3.1% |
| GOLDLINE PLUS | 20 789 | 12.4% | 45.7% | -0.4 | 63 049 762 | 12.6% | 40.3% | -0.7 | 13.4% |
| MODELAX-N | 24 234 | 15.1% | 20.4% | 0.9 | 7 545 600 | 16.6% | 11.4% | 0.7 | 9.9% |
| REDUXIN CAPS | 15 254 | 16.6% | 33.5% | 0.9 | 66 782 456 | 18.1% | 42.7% | 1.3 | 13.4% |
| REDUXIN FORTE | 3 547 | 18.4% | 7.8% | 0.3 | 13 239 416 | 15.5% | 8.5% | 0.1 | 13.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| BRAINMAX | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| GOLDLINE PLUS | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| MODELAX-N | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| REDUXIN CAPS | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| REDUXIN FORTE | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs