for Promomed

Update: 30.05.2023

Last week: 20 week 2023 (15.05.2023 - 21.05.2023)

Last full month: April 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 939 22.4% 9.2% 0.6 12 925 000 22.9% 7.8% 0.5 14.1%
MoM 29 949 2.4% 8.8% 0.5 54 959 935 5.1% 7.4% 0.4 -3.0%
YTD 119 223 39.7% 8.7% 2.6 215 979 087 39.4% 7.3% 2.2 -1.7%
MAT 279 714 76.3% 8.2% 2.8 511 656 440 86.0% 7.0% 2.5 16.0%
BRAINMAX
WoW 897 -3.1% 100.0% 0 2 882 807 -8.5% 100.0% 0 -3.1%
MoM 3 633 3.4% 100.0% 0 12 317 874 3.8% 100.0% 0 3.4%
YTD 14 244 Inf 100.0% NA 48 087 567 Inf 100.0% NA NA
MAT 24 431 Inf NA NA 80 856 053 Inf NA NA NA
GOLDLINE PLUS
WoW 20 789 12.4% 45.7% -0.4 63 049 762 12.6% 40.3% -0.7 13.4%
MoM 84 447 3.9% 44.4% 1.2 260 075 181 6.3% 40.7% 0.8 1.0%
YTD 346 767 33.5% 43.2% 4.4 1 050 850 311 33.9% 39.1% 5.8 19.9%
MAT 764 176 57.7% 44.0% 6.2 2 245 645 245 55.1% 38.9% 7.3 35.5%
MODELAX-N
WoW 24 234 15.1% 20.4% 0.9 7 545 600 16.6% 11.4% 0.7 9.9%
MoM 101 134 1.5% 19.4% 0.6 31 290 998 1.5% 10.8% 0.2 -1.5%
YTD 415 348 588.9% 18.2% 15.7 130 427 935 527.4% 10.3% 8.9 -5.7%
MAT 716 436 1088.3% 13.4% 12.3 232 081 984 1016.5% 7.6% 7 -6.5%
REDUXIN
WoW 15 254 16.6% 33.5% 0.9 66 782 456 18.1% 42.7% 1.3 13.4%
MoM 63 468 -3.7% 33.3% -1.6 261 511 452 3.1% 40.9% -0.4 1.0%
YTD 275 676 2.1% 34.3% -6 1 138 967 769 -5.3% 42.4% -8.7 19.9%
MAT 607 663 11.4% 35.0% -7.6 2 510 223 524 0.5% 43.5% -11 35.5%
REDUXIN FORTE
WoW 3 547 18.4% 7.8% 0.3 13 239 416 15.5% 8.5% 0.1 13.4%
MoM 15 588 6.2% 8.2% 0.4 59 053 792 6.7% 9.2% 0.2 1.0%
YTD 63 648 33.4% 7.9% 0.8 237 733 450 33.4% 8.9% 1.3 19.9%
MAT 134 618 45.0% 7.7% 0.5 509 515 280 56.1% 8.8% 1.7 35.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 119 223 39.7% 8.7% 2.6 215 979 087 39.4% 7.3% 2.2 -1.7%
BRAINMAX 14 244 Inf 100.0% NA 48 087 567 Inf 100.0% NA NA
GOLDLINE PLUS 346 767 33.5% 43.2% 4.4 1 050 850 311 33.9% 39.1% 5.8 19.9%
MODELAX-N 415 348 588.9% 18.2% 15.7 130 427 935 527.4% 10.3% 8.9 -5.7%
REDUXIN CAPS 275 676 2.1% 34.3% -6 1 138 967 769 -5.3% 42.4% -8.7 19.9%
REDUXIN FORTE 63 648 33.4% 7.9% 0.8 237 733 450 33.4% 8.9% 1.3 19.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 279 714 76.3% 8.2% 2.8 511 656 440 86.0% 7.0% 2.5 16.0%
BRAINMAX 24 431 Inf NA NA 80 856 053 Inf NA NA NA
GOLDLINE PLUS 764 176 57.7% 44.0% 6.2 2 245 645 245 55.1% 38.9% 7.3 35.5%
MODELAX-N 716 436 1088.3% 13.4% 12.3 232 081 984 1016.5% 7.6% 7 -6.5%
REDUXIN CAPS 607 663 11.4% 35.0% -7.6 2 510 223 524 0.5% 43.5% -11 35.5%
REDUXIN FORTE 134 618 45.0% 7.7% 0.5 509 515 280 56.1% 8.8% 1.7 35.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 939 22.4% 9.2% 0.6 12 925 000 22.9% 7.8% 0.5 14.1%
BRAINMAX 897 -3.1% 100.0% 0 2 882 807 -8.5% 100.0% 0 -3.1%
GOLDLINE PLUS 20 789 12.4% 45.7% -0.4 63 049 762 12.6% 40.3% -0.7 13.4%
MODELAX-N 24 234 15.1% 20.4% 0.9 7 545 600 16.6% 11.4% 0.7 9.9%
REDUXIN CAPS 15 254 16.6% 33.5% 0.9 66 782 456 18.1% 42.7% 1.3 13.4%
REDUXIN FORTE 3 547 18.4% 7.8% 0.3 13 239 416 15.5% 8.5% 0.1 13.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 949 2.4% 8.8% 0.5 54 959 935 5.1% 7.4% 0.4 -3.0%
BRAINMAX 3 633 3.4% 100.0% 0 12 317 874 3.8% 100.0% 0 3.4%
GOLDLINE PLUS 84 447 3.9% 44.4% 1.2 260 075 181 6.3% 40.7% 0.8 1.0%
MODELAX-N 101 134 1.5% 19.4% 0.6 31 290 998 1.5% 10.8% 0.2 -1.5%
REDUXIN CAPS 63 468 -3.7% 33.3% -1.6 261 511 452 3.1% 40.9% -0.4 1.0%
REDUXIN FORTE 15 588 6.2% 8.2% 0.4 59 053 792 6.7% 9.2% 0.2 1.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs